How to Sell Stuff (including yourself). Online.

Business is hard, whether you’re inheriting a customer base or building one from scratch. How do you convince someone to give you a dollar or more of their hard won budget? That your business is credible and trustworthy? That you’re going to do what you said you’re going to do, and your product or service is going to do what it promises to do?

How do you make your product relevant… to anyone?

How do you get people to visit your site, watch your content, read your messaging, give you their information, their time, and their money?

How do you get people to read your emails?

How do you get people to follow you on social media?

With the same basic building blocks that get people to watch you on youtube or streaming media, or pay attention to your podcasting ads, or notice your magazine and newspaper advertisements. The same way that you get people to notice your circular in the mail.

By telling a compelling, authentic, relatable story in an eyecatching way that only you can execute.

Consistently. Reliably.

In new and exciting ways each time.

All media forms are relevant… find where you can stand out!

  • What’s your brand story? Why should anyone care what you have to say? What is the meaning of your brand’s existence? Why did you bother to spend your time and money creating something to try to sell to someone else? To try to capture someone else’s time and resources?

    What is your unique value proposition? What distinguishes your product or service from every alternative in the marketplace?

    Why should someone want to be associated with you, your company, and your brand?

    This is our core competency – brand strategy and positioning.

  • What’s your brand story? Why should anyone care what you have to say? What is the meaning of your brand’s existence? Why did you bother to spend your time and money creating something to try to sell to someone else? To try to capture someone else’s time and resources?

    What is your unique value proposition? What distinguishes your product or service from every alternative in the marketplace?

    Why should someone want to be associated with you, your company, and your brand?

    This is our core competency – brand strategy and positioning.

How to Sell Stuff (including yourself). Online.

Business is hard, whether you’re inheriting a customer base or building one from scratch. How do you convince someone to give you a dollar or more of their hard won budget? That your business is credible and trustworthy? That you’re going to do what you said you’re going to do, and your product or service is going to do what it promises to do?

How do you make your product relevant… to anyone?

How do you get people to visit your site, watch your content, read your messaging, give you their information, their time, and their money?

How do you get people to read your emails?

How do you get people to follow you on social media?

With the same basic building blocks that get people to watch you on youtube or streaming media, or pay attention to your podcasting ads, or notice your magazine and newspaper advertisements. The same way that you get people to notice your circular in the mail.

By telling a compelling, authentic, relatable story in an eyecatching way that only you can execute.

Consistently. Reliably.

In new and exciting ways each time.

All media forms are relevant… find where you can stand out!

Contact Us

Contact Us